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LIVE-LIVED is an innovative fashion brand with the slogan "A Fashion Brand not for the Faint of Heart"! We stand for affordable luxury and quality in fashion, and offers the best value for your money.  Our fabrics are completely made of organic natural fibers, except where necessary.

Our brand name LIVE-LIVED arises from coining two words "LIVE" and "LIVED" whose mirror would be "EVIL" and "DEVIL", respectively. In this universe "LIVE" or "LIVED" and "EVIL" or "DEVIL" are two sides of the same coin, similar to yin and yang. This is the main reason we adapted our emblem similar to yin-yang by using the first two letters of "LIVE" and "LIVED". Another twist to the name "LIVE-LIVED" is the slogan: "LIVE your moments for a life well LIVED".